Digital Marketing Expert Course
Overview
This Digital Marketing Course with an Expert offers a unique learning experience led by a seasoned professional. Forget about basic instructors; here, you’ll gain insights and practical knowledge from someone who’s actually run successful digital marketing campaigns. The course focuses on real-world skills, not just theory. You’ll learn the latest trends, tools, and strategies through case studies and hands-on exercises. Plus, get expert career guidance to craft your resume, ace interviews, and navigate the digital marketing job market. The curriculum dives deep into various digital marketing channels like SEO, social media, content marketing, and more. You’ll also learn how to analyze data, craft engaging content, master social media marketing, and optimize conversions. By the end, you’ll be a confident digital marketing expert with the skills to develop and execute winning campaigns for any business. This course is ideal for marketing enthusiasts looking to level up, career changers seeking exciting opportunities, and business owners wanting to boost their marketing efforts. Invest in your future and become a digital marketing powerhouse with this expert-led course!
Digital Marketing Expert Course Modules:
Module 1
- Working on Divi (WordPress Page Builder)
- How to install Divi Theme
- How to use different components of Divi Theme
- Understanding Divi Text Editor
Module 2
- SEO (Search Engine Optimization)
- What is SEO SEARCH ENGINE OPTIMIZATION?
- History (Google, Bing, Yahoo, Ask, Baidu etc.)
- Engagement
- Development & Growth of Search Engines in a Cyber
- Type of Marketing
- Pull Marketing
- How Google's Search Engine Works
- Basics of SEO
- Terminology Cycle of Search Engine (How its Works)
- Table of SEO Success Factors
- What is ranking on Google?
- • What are keywords?
- Purpose of keywords in the Website's marketing
- Keyword Planner tool And other 3rd part online tools and
- Mapping Keywords to Website Pages
- Segregation of High and Low priority Keyword
- Competitive Keywords Also
- Create an Excel File of keywords
- Primary Keywords Secondary Keywords LSI Keywords
- What is ranking on Google?
Module 3
- On-page SEO
- Basics of HTML - Designing How to use Keywords
- Whole keyword report in On-Page SEO?
- URL, Meta, Title, Description, Hi, and other headings
- Algorithm of How to use Keywords on Website's Page
- Which types of Images are used on the page?
- ALT in the Images Crawling & Indexing
- Anchor Text
- Internal Linking
- Analyze with the Tools
- Technical SEO
- Analyze with the Tools
- Page Speed Analysis
- (GTMetrix / Pingdom Tool / Google Page Speed Checker Tool)
- Test and improve page speed
- link building (off-page SEO)
- Purpose of backlinks?
- Local SEO
- SEO Strategies for Localized Businesses
- Social Media Backlinking and Marketing (Quora, Twitter, LinkedIn, Facebook, Google+, Pinterest)
- Targeted Audience Strategy
- Local SEO (by Category, Niche, Products, Services etc.)
- (Schema for Addresses, Local Keywords, Local Websites)
Module 4
- Adwords - google’s PPC (sem)
- What is SEM?
- What is Google Award?
- Ads-making Fundamentals
- Understanding Ad Position, Ad Auction Ad Rank & Ad Formats, bidding
- Understanding of Account (Google dashboard understanding)
- Campaign Creation – AdWordsof Account (Google dashboard understanding)
- Cost-Per-Click (CPC)
- Cost-Per-Impression (CPM)
- Keyword Targeting & Strategy
- Enhanced Cost-Per-Click (ECPC)
- Broad Match Modifier, Exact, Negative
- Keyword Performance high conversion
Module 5
- Video Paid Ads
- Video Paid Advertising
- AdWords Video Ads
- Video Discovery Ads, Bumper Ads
- How to create video ads
- Creation of Call-to-Actions
- Overlay Ads
- How to Optimising Video Ads
- Reporting of ads, YouTube Analytics for Video Ads
- Keyword Targeting & Strategy
Module 6
- Shopping Advertising (paid)
- What are Google Shopping Ads?
- What are Product Listing Ads?
- How to make these ads format?
- Where do they appear on Google?
- What do Shoppers on the Internet do?
- Google Shopping Set Retailers up for Success
- Features of Google Shopping Why PLA's?
- And the Path to Create PLA Ads Merchant Centre Steps
- Complete reporting and track performance and Optimize the Campaigns
Module 7
- EMAIL MARKETING
- How important is Email Marketing?
- Understanding Types of Email Marketing
- According to the nature of the Business/product/services
- E-commerce/B2B/ Corporative/Services
- New product content announcement
- Form Submission Kickback (Thank You) Email
- Features of Google Shopping Why PLA's?
- How Email Marketing Will Improve Your Business
- CREATING AN EMAIL MARKETING STRATEGY
Module 8
- WEBSITE MARKETING
- What is Email Automation? How does it Work?
- What are the Advantages? Choosing Third-party tools
- Features & Functions Available
- What are Workflows? How to Create a Workflow?
- Most Widely Used Platforms
- Simple Automation Functions from MailChimp and many others
- Recommended Days and Times For Your Autoresponder
- How to Avoid Higher Costs by Managing Email Subscribers
- How Reporting Will Improve Your Email Campaigns
Module 9
- MOBILE MARKETING
- MOBILE MARKETING FOR WEBSITES
- Google AMP - Mobile Site Speed Location-Based Marketing
- Mobile Popups
- Mobile Only Social Media
- Mobile Remarketing
- Mobile Marketing for Apps
- What is mobile marketing? Android Instant Apps
- Analyze and Detail Reporting
- Analyze Diving Deep An Important Step for App Store optimization/ASO