Social Media Marketing Expert Course
Join Social Media Marketing training sessions and learn the latest and authentic tricks of paid campaigns on Facebook, Twitter Marketing, and Instagram Marketing, you will also learn how to grow your social platforms organically..
Overview
Social Media Marketing Expert Course! This isn’t a textbook lecture; it’s a hands-on journey led by a seasoned pro who’s cracked the code of social media success. Forget generic advice, here you’ll unlock the secrets of the algorithms to ensure your content reaches the right eyes. The course dives deep into crafting captivating content, building strong online communities, and analyzing data to optimize your strategies. Plus, you’ll become a platform powerhouse, mastering the nuances of Facebook, Instagram, TikTok, and more. By the end, you’ll be a social media whiz, able to impress potential employers, boost your business, and potentially become a social media influencer. This course is ideal for marketing enthusiasts, entrepreneurs, content creators, and career changers seeking a vibrant and ever-evolving career path. Invest in your future and become a social media guru with this expert-led course
Social Media Marketing Expert Course Modules:
Module 1
- Introduction to Social Media Marketing-Orientation Day
- Social Media: Adapt or Die?
- Why do Businesses Use Social Media Marketing?
- How to Integrate Social Media Networks into your Marketing Strategy?
Module 2
- Market Research
- Define the Problem or Opportunity
- Develop Your Marketing Research Plan
- Collect Relevant Data and Information
- Put Your Research into Action
- SWOT Analysis of Your Business
- TypeForm Use & Integration
Module 3
- Facebook Marketing
- How to create a Facebook Page to grow your business
- Facebook Page features: What you need to know
- Dimensions of Facebook Artwork
- How to grow your Page following
- Create an Event, Offer, Shop& Job
- How to assign Page roles on your Facebook Page
Module 4
- Reach Your Audience on Facebook Platforms
- Determine the audience that you want to reach.
- Types of Facebook Audiences
- Build your target audience template
- Targeting: Core& Detailed Audience
- Targeting: Custom Audiences
- Targeting: Lookalike Audiences
Module 5
- Creator Studio &Advertising from Your Page
- Brief Introduction of Creator Studio
- Promote Your Page/Page Likes
- Get More Leads
- Get More Website Visitors/Purchases
- About Automated Ads
Module 6
- Setup Ads Manager
- The best ads drive real business results
- Which promotion is right for your business?
- Set Up Your Facebook Ad Account
- Add Payment Method | Add People to Your Ad Account
- Account Spending Limits, Manual payments
- Ad Objectives (Brand Awareness, Reach, Lead Generation, Brand Consideration, • Messages, Dynamic Ads, Automotive, Travel Collaborative Ads, Conversions)
Module 7
- Create Campaign, Ad Set
- Create a Campaign (Choose any Objective)
- Ad Placement
- Budgeting Strategy
- Bid Strategies
- About Branded Content
- Duplicate, Delete &Edit Ad Campaign
- Analyze Results Ad Campaign
- View Results & Run Reports
Module 8
- Facebook Monetization Earn Money Through Your Content
- What is Facebook Monetization?
- How much you can earn from Facebook?
- Introduction to video monetization
- How to setup video monetization
- How to find copyright-free videos from the internet
- How to promote videos in groups
- Introduction to instant articles
- How to connect it with your domain
Module 9
- Instagram Marketing
- Introduction to Instagram
- Difference between Personal Profile and Business Accounts
- How to make a business account`
- The Instagram Engagement Algorithm
- Hashtags and Tags | Select hashtags for marketing
- What is Influencer Marketing
- Strategies for stories
Module 10
- Instagram Advertising
- Introduction to Instagram Ads
- Meet your business goals.
- Reach the people who matter most to you.
- The Power of IG Ads
- Types ofnAds (Stories VS Feed)
- Verify and Expand your Target Audience
Module 11
- Twitter Marketing& Advertising
- What is Twitter & why you should use it
- Establish Your Twitter Presence
- Personal profile marketing
- Business profile marketing
- Tweet research and designing
- How to trend something on Twitter
- How to use Twitter for Business
- Discover how your Twitter strategy
- How to create a Twitter ad
- Twitter ads strategy
- Twitter Analytics
Module 12
- Pinterest Advertising &Marketing
- Presence Learn how to set up your profile
- Understand the difference between friends and followers
- Importance of choosing the right username
- How to start and create a page interest, page settings
- How to use Pinterest to create loyalty and trust clients
Module 13
- LinkedIn Advertising &Marketing
- Introduction to LinkedIn
- How to find and add connections
- LinkedIn for Business
- LinkedIn Marketing Tips
- Transform your LinkedIn Profile into a Marketing Tool
- Generate Leads from LinkedIn
- Post-creation and analysis
- Blogging on LinkedIn
- How to start and create a page interest, page settings